Idea saves the environment

The replacement of the shrink film with two simple straps in PET and PP allowed to reduce by 14% the plastic weight of the total packaging, including the bottles, which goes up to 85% considering the outer casing, with a contraction of consumption of electricity equal to 12.4%. A choice that has received an important award, the Oscar for the best packaging 2011. But the advantages of the strap also concern the consumer, who can count on a sure resistance in the transport of the bottles, an easy and simple opening mode and a minimum clutter after use.